Gearing up for the Marketo Summit 2014 held in San Francisco at the Moscone Center April 7th – 9th, where I will be in attendance to participate in several track sessions. Be sure to check them out if your attending, Converting Trial Users to Paying Customers on Tuesday 8th April @ 4:30pm where I will be talking about how we used Marketo API to open up capturing lead activity and behavior in trial downloads. Discover how creating a few custom fields, a data base and an API service can connect lead activity and behavior from inside a trial software to Marketo, triggering smart campaigns, alerts and tasks for sales. Giving visibility to Sales they never had before.
Using Predictive Data to Accelerate Lead to Revenue Conversion on Wednesday 9th April @3pm. Justin Shriber C9 (Cloud9) VP Products, is hosting a panel discussion where I will be a panel member along side Nicole Sanders Director of Demand Gen, ServiceMax. The discussion is around three major aspects of an integrated marketing process: the development of better performing programs, executing these programs in partnership with Sales, and evaluating the full impact that these programs have on revenue. In each facet of this process, data an analysis has transformed they way that marketing organizations are addressing challenges and reaching better outcomes.
Hope to see you there! #MKTGNATION14